“That’s my Holly girl!”
These were the first words Jim Oberlin of Oberlin Properties said to me as Chris & I entered
what was an empty retail location.I had previously worked at a bank, and he had been one of my
business customers. He recognized me and that set me at ease. You guys know part of the story – we took the location. The other part of the story is that Jim took
us. Jim:…
Independence Day feels sweeter this year. There seems to be a quiet excitement in the
air. After months of shutdown
nationwide, the idea of getting together with your loved ones to celebrate
freedom is taking on new meaning.Cue Fluzzle Tube, a mom & pop company based in Arizona. The patented tubes lock together for an easy-going
and safe time on the water. Safety, connecting, and float…
Ariat Fuse are not boots.
They aren’t even leather.The Fuse are athletic shoes made by Ariat, a brand known for
equestrian footwear and apparel. What some don’t know -- the founders of Ariat
were two women, Beth Cross and Pam Parker. Following college, they both joined a consulting firm and worked on projects
for athletic footwear companies such as Reebok. This work inspired a busin…
1) Staff are happy to be there. It’s a special type of person that works at a
Mom & Pop. Their goal is to
make your life easier, and they come to work excited about who they get to help
that day.2) The place of business won’t look like a rummage sale just
happened. Instead, items are orderly and easy to find. Did you know clean and orderly spaces reduce
stress?3) You'll be speaking to…
October 8, 2019 made it five years since The Boot Life, LLC
opened its doors. Statistics say 50% of
all small businesses fail within the first five years. With
that little bit of sunshine, it seemed like a good time to start a new series,
#thatonetime. It will share some of the
stories along the way, the ones that encourage us to keep going, to not be a
statistic. It will also share abo…
There was an idea and everyone seemed to think it was a good
one: TeamBootLife needed a step van. A truck was found a little sooner than expected (God did that through the help of family!) It came during a week of floor resets, Shop Hop, Sales Tax Holiday Weekend, and fair preparation!The sudden find meant Saturday night plans were cutting steel and inhaling a lot of dust.A really good…
