What Year is That?

A weathered red truck grill hangs on the wall behind the cash counter, and it always gets attention. Different guy, different year, always the same question.“What year is that?”A few weeks before the store was to open, Chris, Holly and the kids stopped at a yard sale not really expecting to find much but when they walked up the hill of the front yard, there it was in the grass. Holly was i…

Boot Camp Announcement

Hello to all of you amazing people living The Boot Life®! Chase the Intern here, writing my first-ever blog post! It has been an incredibly exciting experience working here at The Boot Life, LLC, and I wanted to thank all of you for blessing me with such an awesome experience so far.Now, down to business! I am excited to share that YouTube content will start rolling out every Wednesday! We ha…

Flag on the Wall

Flag Day seemed like a great time to share the flag story.The US flag that proudly hangs on the rear wall was found discarded at a local Salvation Army store many years ago. It was shoved onto a shelf of discarded treasures. It was tagged very low, less than $10.00.  Holly bought it. She didn’t know where it would go but that it needed hung somewhere someday where it would be seen.About…

Thankful for Jim

“That’s my Holly girl!” These were the first words Jim Oberlin of Oberlin Properties said to me as Chris & I entered what was an empty retail location.I had previously worked at a bank, and he had been one of my business customers. He recognized me and that set me at ease.  You guys know part of the story – we took the location. The other part of the story is that Jim took us. Jim:…

Free to Float

Independence Day feels sweeter this year. There seems to be a quiet excitement in the air. After months of shutdown nationwide, the idea of getting together with your loved ones to celebrate freedom is taking on new meaning.Cue Fluzzle Tube, a mom & pop company based in Arizona. The patented tubes lock together for an easy-going and safe time on the water. Safety, connecting, and float…

Not Boots

Ariat Fuse are not boots. They aren’t even leather.The Fuse are athletic shoes made by Ariat, a brand known for equestrian footwear and apparel. What some don’t know -- the founders of Ariat were two women, Beth Cross and Pam Parker. Following college, they both joined a consulting firm and worked on projects for athletic footwear companies such as Reebok. This work inspired a busin…