As you may know, we are dedicated in continuous training to stay knowledgeable, helpful, and provide excellent service.The team was challenged in learning more about Benchmade products and the history of the company, all while being in a race to win a FREE KNIFE!This aligns with us and our competitive nature but also our willingness to learn and to make our customers lives better. After watching a…
Hunter came by the store a few weeks ago looking for new boots.“How long have you had those?” We knew by looking at them that they weren’t from our store.“Four months.” He was clearly upset. “What do you do?” “ I finish trailers, [including] putting wheels and tires on... my feet are killing me by the end of the day.”While speaking with Hunter, Chris, from TeamBootLife, was inspecting his boots a…
If you haven’t heard, The Boot Life® recently added a warehouse facility. But why?Team members needed a better way to handle semi deliveries of
product. Cutting open pallet wrapping
and stacking boxes on a hand cart in the middle of W 4th Street is not
best practice!The boot truck (aka shoe mobile) was taking up all the
parking in the rear lot.There are people all over the US literally livin…
“That’s my Holly girl!”
These were the first words Jim Oberlin of Oberlin Properties said to me as Chris & I entered
what was an empty retail location.I had previously worked at a bank, and he had been one of my
business customers. He recognized me and that set me at ease. You guys know part of the story – we took the location. The other part of the story is that Jim took
us. Jim:…
October 8, 2019 made it five years since The Boot Life, LLC
opened its doors. Statistics say 50% of
all small businesses fail within the first five years. With
that little bit of sunshine, it seemed like a good time to start a new series,
#thatonetime. It will share some of the
stories along the way, the ones that encourage us to keep going, to not be a
statistic. It will also share abo…
“I think we’re supposed to open a boot store.”Once I said it out loud, I couldn’t take it back. To which Chris replied, “Well, we may not have much but we’ll be rich
in boots and love.” That last part
was drawn out a bit as he said it, an ornery grin in tow. Read it real slow and southern like: “…rich in boots and love…” You got it!
I had just bore my soul and that’s what my husband had fo…