The Right Boots

Hunter came by the store a few weeks ago looking for new boots.“How long have you had those?” We knew by looking at them that they weren’t from our store.“Four months.” He was clearly upset. “What do you do?” “ I finish trailers, [including] putting wheels and tires on... my feet are killing me by the end of the day.”While speaking with Hunter, Chris, from TeamBootLife, was inspecting his boots a…

Why a Warehouse?

If you haven’t heard, The Boot Life® recently added a warehouse facility. But why?Team members needed a better way to handle semi deliveries of product. Cutting open pallet wrapping and stacking boxes on a hand cart in the middle of W 4th Street is not best practice!The boot truck (aka shoe mobile) was taking up all the parking in the rear lot.There are people all over the US literally livin…

Thankful for Jim

“That’s my Holly girl!” These were the first words Jim Oberlin of Oberlin Properties said to me as Chris & I entered what was an empty retail location.I had previously worked at a bank, and he had been one of my business customers. He recognized me and that set me at ease.  You guys know part of the story – we took the location. The other part of the story is that Jim took us. Jim:…

Five Year Mark

October 8, 2019 made it five years since The Boot Life, LLC opened its doors. Statistics say 50% of all small businesses fail within the first five years. With that little bit of sunshine, it seemed like a good time to start a new series, #thatonetime. It will share some of the stories along the way, the ones that encourage us to keep going, to not be a statistic. It will also share abo…

Rich in Boots & Love

“I think we’re supposed to open a boot store.”Once I said it out loud, I couldn’t take it back. To which Chris replied, “Well, we may not have much but we’ll be rich in boots and love.” That last part was drawn out a bit as he said it, an ornery grin in tow. Read it real slow and southern like: “…rich in boots and love…” You got it! I had just bore my soul and that’s what my husband had fo…