Why a Grocery Bag?

Do you love pull-on boots but have a hard time putting them on? Garrett has the same issue! Check out this industry hack and save it for later!Step 1: Find a plastic grocery bagStep 2: Slip your foot into the grocery bag (trust us, this will help slide into the boot with ease)Step 3: Listen for the “thump”Step 4: Walk around for a few minutes & let the leather stretch a bitThen boom, you’…

The Big Winner

As you may know, we are dedicated in continuous training to stay knowledgeable, helpful, and provide excellent service.The team was challenged in learning more about Benchmade products and the history of the company, all while being in a race to win a FREE KNIFE!This aligns with us and our competitive nature but also our willingness to learn and to make our customers lives better. After watching a…

The Right Boots

Hunter came by the store a few weeks ago looking for new boots.“How long have you had those?” We knew by looking at them that they weren’t from our store.“Four months.” He was clearly upset. “What do you do?” “ I finish trailers, [including] putting wheels and tires on... my feet are killing me by the end of the day.”While speaking with Hunter, Chris, from TeamBootLife, was inspecting his boots a…

Why a Warehouse?

If you haven’t heard, The Boot Life® recently added a warehouse facility. But why?Team members needed a better way to handle semi deliveries of product. Cutting open pallet wrapping and stacking boxes on a hand cart in the middle of W 4th Street is not best practice!The boot truck (aka shoe mobile) was taking up all the parking in the rear lot.There are people all over the US literally livin…

Thankful for Jim

“That’s my Holly girl!” These were the first words Jim Oberlin of Oberlin Properties said to me as Chris & I entered what was an empty retail location.I had previously worked at a bank, and he had been one of my business customers. He recognized me and that set me at ease.  You guys know part of the story – we took the location. The other part of the story is that Jim took us. Jim:…

Five Year Mark

October 8, 2019 made it five years since The Boot Life, LLC opened its doors. Statistics say 50% of all small businesses fail within the first five years. With that little bit of sunshine, it seemed like a good time to start a new series, #thatonetime. It will share some of the stories along the way, the ones that encourage us to keep going, to not be a statistic. It will also share abo…