10 Years - Underdog Startup Breaking the Odds

“It’s not how hard you get hit, it’s the will to get back up.” When the odds are a 70% fail rate, how does a startup make it 10 years? The why and who has to outweigh the what. You that live The Boot Life® are a big deal. You are our why, and you show up.When we opened the first day, you stopped by with smiles and made purchases. You sent coffee and a handwritten note, “Welcome to the ‘hood.” You…

#1 Reason Your Feet Hurt

You’re wearing the wrong size boots!We understand how important it is to have comfortable footwear, and we want to make sure your footwear fits you properly. Here are the top 5 things our team can spot that indicates you're in the wrong size boots:1. CreasingIf your boots are creasing along the side of your foot, they are probably too big. When your boots are too big, your foot sits further back i…

Why a Grocery Bag?

Do you love pull-on boots but have a hard time putting them on? Garrett has the same issue! Check out this industry hack and save it for later!Step 1: Find a plastic grocery bagStep 2: Slip your foot into the grocery bag (trust us, this will help slide into the boot with ease)Step 3: Listen for the “thump”Step 4: Walk around for a few minutes & let the leather stretch a bitThen boom, you’…

The Best $4.99 You’ll Ever Spend

Bickmore leather conditioner is a product rich in history and value. Bickmore is a company that started in the late 1800’s as an ointment to help heal horse wounds.  Then, they moved to producing other products like shaving cream, toothpaste and eventually leather conditioner. All formulations are American made, and the company is headquartered in Michigan.Photo from Bickmore.comWhe…

The Big Winner

As you may know, we are dedicated in continuous training to stay knowledgeable, helpful, and provide excellent service.The team was challenged in learning more about Benchmade products and the history of the company, all while being in a race to win a FREE KNIFE!This aligns with us and our competitive nature but also our willingness to learn and to make our customers lives better. After watching a…

Wrong Size Box?

Did you know Holly’s college summer job was working at School Specialty?? Her first day on the job was learning how to package items correctly and efficiently, and that’s what she did all summer long!When shipping an item, you want minimal room between the top of the item and the top of the box.  However, what if you don't have the right size box or enough packing materials?  You use thi…