10 Years - Underdog Startup Breaking the Odds

“It’s not how hard you get hit, it’s the will to get back up.” When the odds are a 70% fail rate, how does a startup make it 10 years? The why and who has to outweigh the what. You that live The Boot Life® are a big deal. You are our why, and you show up.When we opened the first day, you stopped by with smiles and made purchases. You sent coffee and a handwritten note, “Welcome to the ‘hood.” You…

Real-life Style Spring 2024

It's important to be relevant and that's easy with this quick go-to list of all things Spring 2024.Jeans -- anything denim is an easy go-to this spring.  Dark indigo shades and no holes is even better.  Wear to your formal affairs with confidence by adding a dress boot or accessories.Black or White -- from basics like t-shirts or tanks to dress boots and dresses, reach for these classic…

Why a Grocery Bag?

Do you love pull-on boots but have a hard time putting them on? Garrett has the same issue! Check out this industry hack and save it for later!Step 1: Find a plastic grocery bagStep 2: Slip your foot into the grocery bag (trust us, this will help slide into the boot with ease)Step 3: Listen for the “thump”Step 4: Walk around for a few minutes & let the leather stretch a bitThen boom, you’…

The Best $4.99 You’ll Ever Spend

Bickmore leather conditioner is a product rich in history and value. Bickmore is a company that started in the late 1800’s as an ointment to help heal horse wounds.  Then, they moved to producing other products like shaving cream, toothpaste and eventually leather conditioner. All formulations are American made, and the company is headquartered in Michigan.Photo from Bickmore.comWhe…

The Big Winner

As you may know, we are dedicated in continuous training to stay knowledgeable, helpful, and provide excellent service.The team was challenged in learning more about Benchmade products and the history of the company, all while being in a race to win a FREE KNIFE!This aligns with us and our competitive nature but also our willingness to learn and to make our customers lives better. After watching a…

Summer Fun for the Kids

From July 1st through August 5th, chase Pete the Pirate Cat around Downtown Mansfield for the chance to win AWESOME prizes!! This year, the Downtown Mansfield Scavenger Hunt is hosted by Buckeye Imagination Museum, and there are over 20 businesses involved!! Check out a participating location that you’ve always wanted to explore OR stick to the places you know and love, like The Boot Life®!The ann…