Ariat Fuse are not boots.
They aren’t even leather.The Fuse are athletic shoes made by Ariat, a brand known for
equestrian footwear and apparel. What some don’t know -- the founders of Ariat
were two women, Beth Cross and Pam Parker. Following college, they both joined a consulting firm and worked on projects
for athletic footwear companies such as Reebok. This work inspired a busin…
