“It’s not how hard you get hit, it’s the will to get back up.” When the odds are a 70% fail rate, how does a startup make it 10 years? The why and who has to outweigh the what. You that live The Boot Life® are a big deal. You are our why, and you show up.When we opened the first day, you stopped by with smiles and made purchases. You sent coffee and a handwritten note, “Welcome to the ‘hood.” You…
